About | Priority Skin Boutique

Meet Your Esthetician

Hi, I’m Cassie — solo esthetician, certified acne expert, and skincare realist. My approach is results-driven but always rooted in compassion. Whether you’re struggling with breakouts or just want to feel confident in your skin again, I’m here to guide you with education, empathy, and customized care that works.

Think of this as more than skincare — it’s a partnership. And I’m so glad you’re here.

Three years of Priority Skin Boutique 🤍
So much gratitude, so much growth, and the best clients I could ever ask for. Thank you for believing in me and supporting this dream.

I celebrated by filling nail holes and prepping to paint the new location🤩 It doesn’t look like much yet, but just wait till you see the final product. Here’s to the next chapter in Westfield ✨

It’s Small Business Saturday and I just want to say THANK YOU for supporting Priority Skin Boutique! You’re the reason I get to do what I love which allows me to guide you through your self care journey’s 🙏🏼✨
Black Friday deals are still happening now through Dec. 2nd!
And don’t forget… every $100 spent on gift cards or products enters you into the raffle for a $250 gift card. Good luck!! 🎟️💖

✨ It’s the best time of the year to treat your skin 🖤
Black Friday deals are officially live through Dec. 2nd!

Here’s what’s included:
• Win a $250 Gift Card
Every $100 spent on gift cards or products = 1 entry into the $250 gift card drawing. Treat yourself or shop for loved ones - every purchase boosts your chances!

• Buy 3 Procell Sessions, Get 1 Free
Now $900 ($1,200 value)
Procell works best in a series, and this deal essentially covers your full treatment plan plus a bonus session for maximum results.

• $100 Off the Epicutis 3-Step System
Now $420 ($520 value)
Repair your barrier, soothe inflammation, and bring your skin back to life - especially with the colder weather setting in.

How to shop & book:
• Gift cards + products: www.priorityskinboutique.com
• Booking: Online scheduling is always open
• Questions, orders & pickups: Text or call me at 413-885-8311 or email priorityskinboutique@gmail.com

Treat yourself or someone you love - your glow is calling. ✨🖤

Forever grateful for clients who make my job feel like a dream. Thank you for the love, support and trust you always show me🤍

Still on cloud nine after an incredible trip to Austin for @facerealityskincare’s 20th Anniversary Summit! 💫
It was such an inspiring experience. I learned so much, connected with amazing fellow acne experts, and came home full of fresh ideas to bring into my business. I’m beyond thankful for this experience and for the way Face Reality continues to educate, uplift, and inspire our community. Celebrating 20 years of transforming not just skin, but confidence too! 🩵

A year of consistency, commitment, and trust 🤍

She’s been coming in every 4 weeks, staying diligent with her Face Reality routine, and trusting the process every step of the way.

Clear, healthy, confident skin takes time - and this gorgeous girl is proof it’s worth it 🤍

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Ready to start your skincare journey? Send me a message or book online! I’m here to guide and support you every step of the way ✨

#acneexpert #esthetician #skintransformation #acnepositivity #facerealityskincare @facerealityskincare

✨ Important Update ✨

As many of you know, I’ve been preparing to move into a new location in Westfield and was so excited to celebrate a grand opening in December. After months of planning, hard work, and so much anticipation, I’ve had to make the very difficult decision to terminate the lease due to safety and sanitary concerns in the building.

This was an incredibly emotional and heartbreaking choice—I’ve poured so much time and energy into this space. While I’m truly devastated, I also know this is the best decision for the health, safety, and future of both my business and my clients. ❤️

But this is just a detour! 🚧 The search is already underway for a new, better, and healthier location where I can continue to grow and eventually celebrate a proper grand opening with you all.

In the meantime, my Southwick studio is still open and running. Your continued support means the world to me through:
✨ Booking your treatments as usual
✨ Purchasing gift cards (perfect for the holidays!)
✨ Shopping your favorite skincare products online

Thank you from the bottom of my heart for being so patient, supportive, and understanding during this transition. This journey may look a little different than I originally planned, but the dream is still alive—and I’m so grateful to share it with you. 🖤

🍩🎡 It’s officially fair season and The Big E is here—which means crème puffs, fried dough, and allll the fair food temptations. But here’s the catch: foods high in sugar, dairy, or grease can trigger breakouts or make acne flare up.

That’s where Face Reality’s Sulfur Spot Treatment comes in! ✨ While it won’t prevent acne, it’s your best friend for calming down and clearing what’s already there. Perfect to keep on hand when you know a few fair treats might sneak their way in. 😉

🎟️ Enjoy the fair, treat yourself, and don’t forget your skin backup plan!

What’s your favorite thing to eat at The Big E??

Priority Skin Boutique is getting a major upgrade!!!

While there is still some work to be done, I can’t wait for you all to see the new space🥹

We’ll be finishing off the next few months in Southwick so come see me for a facial at the studio one last time!!!

•••

SAVE THE DATE - Sunday, December 7th will be Westfield’s Grand Opening and Priority Skin Boutique’s 3 Year Anniversary🥳

Energy shifts when your mindset does. Keep it positive ✨

Mid Week Motivation! You’ve got this 💪🏼🤍

Skincare, but make it dreamy☺️💤

Take a deep breath, clear your mind and enjoy some “you” time😌

Do you prefer a relaxing facial or full corrective mode? What about both?

I’m happy to lean more one way or another but if your answer is both- you’re definitely in the right place🫶🏼

#hydrojellymask #selfcare #facialtreatment #relaxing #massachusettsesthetician

Small business life = a full hat collection

The last one is my favorite💖🤠

Hey fellow esties!! What hats am I missing??

#esthetician #smallbusinessowner #girlboss #massachusetts

Smoother. Softer. Stronger.

First, we dermaplane — gently removing dead skin cells and peach fuzz to reveal a smoother, brighter surface. Then we follow with red light therapy — soothing inflammation, boosting collagen, and speeding up skin recovery.

Separately, they’re amazing… but together? 🤩
Think glassy, calm, radiant skin that just gets better in the days to come. ✨

Book a Dermaplane Facial Online and add LED Light Therapy now!

Picture this—

You come in hoping to fix your skin—and leave with a friend who’s in your corner every step of the way.

This girl spent years trying everything for her acne with no real results. Together, we found a routine that worked and built a relationship based on trust, honesty, and consistency. Because great skin isn’t just about products—it’s about support.

Thank you Lauren for trusting me to take control of your skin journey. I appreciate you, your trust and our new found friendship🥹

Ready to start your journey? Let’s get started, together🩵💬

@facerealityskincare #massachusettsesthetician #skincare #clientlove #healthyskin #acnepositivity

Liquid Gold? More like Lipid Gold😉

Meet your new skin obsession: Lipid Serum by Epicutis ✨
This silky, science-backed serum is loaded with patented ingredients that actually repair your skin barrier—reducing inflammation, smoothing texture, and deeply hydrating without clogging pores.

Perfect for post-treatment healing or anyone needing a serious glow-up. 🧬💧
Acne-safe • Barrier-loving • Clinically proven

DM me to grab yours or ask if it’s right for your skin!

#LipidSerum #Epicutis #AcneSafeSkincare #BarrierRepair @epicutis @epicutis_missy

DON’T DO THIS TO US😫☀️

#estheticianhumor #coldplay #skincare

I’ll take that as a compliment😉🩵😴

#facialtreatment #scalpmassage #esthetician #massachusettsesthetician

Every time you reapply your sunscreen- your esthetician does a happy dance💃🏼

Cropped “less stress, more spf” shirt from @palomaishop 💖
Use code PRIORITYCASSIE for $$$ off🤩

That fresh facial feeling ✨
Skin glowing. Mind calm. Vibes immaculate.

••••

Ready to book your next facial?

✨ Skin transformation in progress ✨
We’re 3 sessions into her Procell Microchanneling series and the results speak for themselves—smoother texture, more even tone, and a dramatic softening of fine lines around the eyes 💫
⁣
She has just one session left before we decide if she wants to continue correcting or move into maintaining her beautiful results.⁣
⁣
This is why we don’t skip collagen-stimulating treatments 👏
⁣
Ready to treat your skin like a priority? Let’s talk Procell.

#ProcellMicrochanneling #BeforeAndAfter #SkinTransformation #FineLines #Texture #CollagenBoost #EstheticianResults

Scalp massage, rose quartz eye mask, and a whole lot of self love🫶🏼✨ Because you deserve to feel this relaxed.

Please take a few minutes to admire this fresh glow on my consistency queen🤩👸🏻💖
@jillian.hanno

We did a customized dermaplane facial with some extractions and finished off with the Lipid Serum from Epicutis - aka liquid gold🫶🏼

Your skin called—it’s craving hydration and a glow-up.📞💧
Shop smarter, glow harder.

Ready for a personalized home care routine created for your skin and your budget? Comment “Routine” - I’ll message you and we’ll get started on the skin of your dreams!✨

Father’s Day is right around the corner and a Beard Facial is the gift he never knew he needed😎

#beardfacial #esthetician #skincare #selfcare #exfoliating #beardtreatments #westernmass #highfrequency

Priority Skin is taking it up a notch with Procell Microchanneling🥳✨

•
I am so excited to introduce you to Procell Microchanneling- designed to revolutionize your skin and deliver transformative results! These advanced microchanneling treatments are perfect for addressing a wide range of skin concerns, from aging and acne to hair restoration and body contouring. While a series of treatments is recommended for longevity and deep skin rejuvenation, you will see results in as little as 1 treatment with little to no downtime.

Ready to learn if Microchanneling is a good option for you? Book a consultation or send me any questions you might have!

As my portfolio grows I’ll continue to share these incredible results. So excited to be offering @procelltherapies treatments!

Backless season is here☀️ — is your skin ready? Don’t let clogged pores or breakouts steal the spotlight. My customized Back Facial deeply cleanses, exfoliates, and hydrates your back just in time for summer.✨
📅 Book now and glow from every angle.

Depuffing and soothing inflammation, one glide at a time❄️💆🏼‍♀️✨

#esthetician #facialtreatment #iceglobes #selfcare #glowingskin #relaxing

Sensitive vs. Reactive Skin—here’s the truth:

Sensitive skin is a skin type—it’s naturally more delicate and prone to irritation.
Reactive skin, on the other hand, is a response—it flares up because something triggered it (think harsh products, over-exfoliation, environmental stress, alcohol, or in this case—hot towels and a hydrating enzyme).

With the right calming treatments and barrier repair, we can bring your skin back to balance.
Not all redness means you’re sensitive—you might just need to soothe the trigger.

If your skin has been “freaking out,” I can help you figure out why🫶🏼

We’ve been there too🤣

@skinbyjennie #esthetician #facialtreatment #skincare #estiebestie #extractions

This glow-up is more than skin deep. My amazing client transformed her skin through consistent treatments, a personalized skincare routine, and by addressing a hidden root cause—gluten intolerance and gut imbalances.

Once we tackled what was going on internally, the breakouts started to fade and her confidence came through.

Clear skin is a whole-body journey, and I’m so proud to guide my clients every step of the way. As an Acne Expert, I am here to help you find what’s causing your acne and educate you on how to manage it. Book your appointment online to get your skin journey started🫶🏼

#AcneExpert #GutSkinConnection #GlutenFreeGlow #SkinTransformation #esthetician #massachusettsesthetician #facereality @facerealityskincare

You’re still welcome tho!

#esthetician #skincare #facialtreatment #acneexpert #selfcare #westernmass #massachusettsesthetician

A gentle reminder to slow down and enjoy the little things🌻💖😌

Glowing her way into the weekend🫶🏼

#facialtreatment #skincare #selfcare #glowingskin #microdermabrasion #firmingmask #esthetician #westernmass #massachusettsesthetician

It always comes back to “girl math�”

#facialtreatment #skincare #selfcare #relaxing #shouldermassage #skintherapist #westernmass #soloesthetician

Okay but this trend is so fun… just your esthetician in AI Barbie form💁🏼‍♀️✨

4 months!!!

That’s 4 months of consistent treatments, home care dedication and a whole lot of trust in me🥹🫶🏼

This gorgeous girl has put in WORK, she trusted the process and her results show it!!!

Whether you’re looking for corrective results or a relaxing facial treatment… it all starts when you book an appointment🤩

#acnepositivity #skincare #facialtreatments #correctiveskincare #facerealityskincare #esthetician #skincoach #westernmass #southwickma #selflove #selfcare #makeyourselfapriority @facerealityskincare

The half jelly mask from a client with a beard gets me every time👏🏼🤣

#hydrojellymask #esthemax #mensfacial #skincare #beardtreatment #esthetician #healthyskin #westernmass

Your “me time” is also my “me time”🤍

All jokes aside… if I’m not playing with your hair then I’m sneaking in something to eat or creating something for Instagram🤷🏼‍♀️

#esthetician #facialtreatment #skincare #ledtherapy #selfcare #healthyskin

QUICK BRAG for my client-

To keep a long story short, this incredible girl kicked cancer’s ass🥳🥳

After struggling with her confidence during chemotherapy and hair loss, she’s back and better than ever💖

But get this… WE DERMAPLANED TODAY

Who would have thought, with everything she’s overcome, that she was ready to get rid of the peach fuzz!

You’re an inspiration and I’m so so proud of you and how far you’ve come🫶🏼

Has your skin ever looked this good after a nap??

No?? Well it’s time to book a facial🫶🏼

Annual skin-cation to IECSC New York💖

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I thought I took more pictures during the conference…😕 HOWEVER I’ll be sharing a lot more exciting updates including a new service and all the things I’ve learned about soon!

Sending love to my girl gang💖

#esthetician #pinkcollar #facialtreatment #skincare #selfcare #westernmass

Making use of the mismatched ice globes with the help of @ash_amanda_ 🩷💙

It’s a boy!!!

#facialtreatment #selfcare #iceglobes #itsaboy #clientfun #skincare #facialmassage

My skin started off with a very angry barrier, deep cystic breakouts, acne scars and my self confidence was nonexistent. My skin was so sensitive that I couldn’t even use water without my face burning.

With a lot of trial and error… I was able to clear my skin, lighten scarring, get my skin barrier back on track and gain confidence not only in myself but also in my career.

Acne can’t be cured but it can be controlled. Understanding your triggers and staying consistent with your treatments and homecare will help get your skin healthy again.
If you don’t know where to start- find an esthetician (🙋🏼‍♀️) that will help you and educate you through your skin journey

#acnepositivity #skinhealth #skincare #acnejourney #facialtreatments #selfcare #selflove #esthetician #skinjourney #skintransformation

This new momma had a well deserved self care day💙👶🏼

#facialtreatment #selfcare #skincare #makeyourselfapriority #relaxation @shelby_bower1

Just me, in my favorite place, doing my favorite thing💆🏼‍♀️🥰

#esthetician #facialtreatment #empowerment #relaxation #metime #selfcare #skincare #selflove

FLASH SALE! Check out my stories to see what’s available for prices and sizing!

What would you like to see for updated merchandise?

Sunscreen is not seasonal!!! Hear me out…

The sun’s UV rays don’t take the Winter off. The typical damage and premature aging you experience in the summer is still very possible.

In fact- the snow and ice can reflect damaging UVA rays from the sun causing hyperpigmentation, fine lines & wrinkles and can even lead to skin cancer.

Sunscreen is the most important product when it comes to anti-aging. I’d recommend trying the new reformulated Daily SPF 30 Plus for a hydrating, acne safe sunscreen that’s perfect for daily wear. Prevention over correction ALWAYS.

Do you use sunscreen in the winter?

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@priorityskinboutique

Testimonials

I love seeing Cassie!! I leave feeling so confident after every visit!! After starting my personalized skin routine with her products, I have been noticing the most amazing results and my acne has cleared up!!

- Grace N.

Cassie did a phenomenal job with my facial treatment. She was prompt, professional and friendly. She was extremely knowledgeable about skin type and how best to treat me for what I was looking for. Her shop is beautiful and provided the perfect amount of comfort. I cannot wait for my next appointment!

- Jessica B.

From a fellow esthetician this was the best facial I have ever had!!! Cassie is so sweet and genuinely cares about what she does and it shows in her work. So relaxing and effective at the same time.

- Julia B.

Meet Your Esthetician

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Testimonials